Nucleus Core LLC (together with our affiliates, “Nucleus”, “we”, or “us”) has adopted this Privacy Policy (the “Policy”) to let you know how we treat the information that we collect from you, how that information is used, with whom we share it, and your choices about such uses and disclosures. This Privacy Policy supplements and forms a part of NUCLEUS CENTRAL CORE’s Terms of Service (the “Terms” and, collectively with this Policy and all other terms applicable to you, the “Agreement”). Capitalized terms not defined here have the meaning given to them in the Terms.

When you use any part of the NUCLEUS CENTRAL CORE Service, including by browsing a NUCLEUS CENTRAL CORE Site, you are consenting to the collection, transfer, storage, disclosure and other uses of your information as described in this Policy.

This Policy does not apply to the practices of third parties that we do not own or control, including third party websites, services and applications that you elect to access in connection with the NUCLEUS CENTRAL CORE Service, or to individuals that we do not manage or employ. While we attempt to facilitate access only to those third party services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those third party services. We encourage you to carefully review the privacy policies of any third party services that you access.

If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.


Note to EEA Citizens

At this time, the NUCLEUS CENTRAL CORE Service is not available in the European Economic Area (the “EEA”). If you are an EEA resident, the only way we will receive personal data about you is if you choose to contact us and provide information (such as your email address) that will allow us to respond. By doing so, you explicitly consent to our storing such personal data in the United States and subject to this Policy. 


In General. We collect both information that can be used to identify individuals (“Personal Data”) and information that does not allow us to identify individuals (“Non-Personal Data”) from you as described in greater detail below.

Purchases. If you choose to purchase NUCLEUS CENTRAL CORE products or services from us, including fitness equipment and accessories, apparel, we may collect some or all of the following information:

  • Full name;
  • Email address;
  • Mailing address;
  • Phone number;
  • Financial Information (as defined below); and
  • Other required or optional information as may be necessary or requested.

In addition, you may be given the opportunity to create an account with a username and password. You should keep your password secure and not share it with anyone.

Financial Information. If you choose to purchase NUCLEUS CENTRAL CORE products or services, you may be asked to provide your payment information, such as a credit card number and/or other related information that may be required from you to complete your purchase (“Financial Information”). Unless we tell you otherwise at the time of your purchase or application for financing (if applicable), we do not collect, store or maintain your Financial Information. For purchases made through the NUCLEUS CENTRAL CORE Service, we provide a gateway to our third party payment processor, Stripe, Inc., (“Stripe”) who will collect that information and process your payment; the use and storage of your Financial Information in such situations is governed by Stripe’s terms, conditions and privacy policies. If you apply for or otherwise take part in a financing offer through our financing partner, Affirm, you will be asked to provide information (including Financial Information) to Affirm, either directly or through the NUCLEUS CENTRAL CORE Service. The use of that information by Affirm will be subject to Affirm’s terms, conditions and privacy policies. Our treatment of any Financial Information that we may process on your behalf, or that we receive from Stripe or Affirm, is subject to this Policy.

Other User Content. In addition to the information above, we also collect the following data:

  • Purchase history;
  • Height;
  • Weight;
  • Injuries and/or limitations;
  • Equipment you own;
  • Activity preferences; 
  • Fitness related information, including heart rate information gathered by the MIRROR heart rate monitor, and additional fitness information that you choose to link to or share with us through the MIRROR App;
  • Frequency of at home workouts;
  • Length of at home workouts; 
  • Location of workouts; and
  • Other information when specifically identified through the MIRROR Service.

We may associate this information with other Personal Data that you have provided in order to provide and improve the NUCLEUS CENTRAL CORE Service and as otherwise described in this Policy. 


IP and Device Identifiers. The NUCLEUS CENTRAL CORE Service automatically collects usage information, such as the number and frequency of visitors to the NUCLEUS CENTRAL CORE Site and users of the NUCLEUS CENTRAL CORE Service. 

Cookies and Web Beacons. When you visit a NUCLEUS CENTRAL CORE Site or use the NUCLEUS CENTRAL CORE Service, we may automatically collect information from your web browser, including your IP address, and may assign your computer one or more cookies to facilitate access to the NUCLEUS CENTRAL CORE Site and to analyze and personalize your online experience. Cookies may automatically collect information about your online activity on the NUCLEUS CENTRAL CORE Site, such as the web pages you visit, the links you click, and the searches you conduct on our site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, you may not be able to sign in or use some of the interactive features we offer. We may also use other standard Internet technologies, such as web beacons, to track your use of a NUCLEUS CENTRAL CORE Site. Web beacons may be placed on the CENTRAL CORE PRO Site or Service by third parties such as an SMS, or an analytics provider in order to support functionality described in the Agreement or this policy. We use web beacons to allow ad networks to provide anonymized and aggregated auditing, research and reporting for us and for advertisers. The CENTRAL CORE PRO Site do not include third party advertisements and we do not use web beacons to target advertisements; however, third party beacons may impact content made available to you on other sites. This Policy covers our use of cookies and similar technologies only and does not cover uses by third parties.

Flash LSOs.  When we post videos, third parties may use local shared objects, known as flash cookies, to store your preferences for volume control or to personalize certain video features.  Flash cookies are different from browser cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove flash cookies.  To learn how to manage privacy and storage settings for flash cookies, click here:


In general. We may use information that we collect about you to:

  • provide, deliver, and customize your use of the NUCLEUS CENTRAL CORE Service (i.e., to provide feedback on your workouts); 
  • provide you with the NUCLEUS CENTRAL CORE Service and any products that you purchase from us;
  • to enhance or supplement the NUCLEUS CENTRAL CORE  Service;
  • to communicate with you regarding the status of any orders of the NUCLEUS CENTRAL CORE  Service and to respond to your inquiries, including for customer support;
  • perform research and analysis about your use of, or interest in, the CENTRAL CORE SERVICE Service; 
  • send you marketing communications about our products and services; and
  • perform functions as otherwise described to you in this Policy or at the time of collection.


We do not share your Personal Data with any third parties without your consent, except with entities with whom we have contracted to perform functions integral to our operations and the NUCLEUS CENTRAL CORE Services, such as processing payments, performing analytics, handling email, etc., and only to the extent required in order for such entity to provide such services. In no event will we sell your Personal Data to any third party for marketing, advertising, or other purposes. 

Public Information. Please remember that any content you provide to your public user profile, along with any Personal Data or content that you voluntarily disclose in a manner that other users can view, can be collected and used by any NUCLEUS CENTRAL CORE user. Content that you post publicly on, through, or in connection with the NUCLEUS CENTRAL CORE Service, including on third party services such as an SMS, may also be public.

Agents. We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you, such as, for example, our extended warranty service providers and payment processor. Unless we explicitly inform you in advance, including as set forth in this Policy, our agents do not have the right to use Personal Data we share with them beyond what is necessary to assist us.

Financial Information. As described above, unless we tell you otherwise at the time you provide Financial Information, we do not store, process or maintain Financial Information. The use and storage of your Financial Information is governed by our payment processor’s and/or financing partner’s terms, conditions and privacy policies.

Marketing Partners. Only where users have specifically and actively “opted-in” for such uses, we may share information gathered from users with carefully selected third party vendors, who assist us in marketing products and services. These vendors may assist us and other parties with customer research, management of customer and prospective customer databases, promotional mailings or other targeted promotions. The information shared may include your name, contact information, and transaction history. You may withdraw permission for such uses at any time by contacting us using the methods described below. 

Non-Personal Data. We may de-identify your Personal Data so that you are not identifiable and provide that Non-Personal Data to our partners. We may also provide aggregate usage information to our partners, or allow partners to collect that information from you, and they may use such information to understand how often and in what ways people use the NUCLEUS CENTRAL CORE Service and for any other lawful purpose.

Advertising and Analytics Services Provided by Others. We may use analytics services to analyze how you interact and engage with the NUCLEUS CENTRAL CORE Service so we can learn and make enhancements to offer you a better experience. We also allow others to serve advertisements on our behalf across the Internet.  These entities may use cookies, web beacons and other technologies to collect information about you. This information may be used by us and others to, among other things, analyze and track data, determine the popularity or effectiveness of certain content, deliver advertising and content targeted to your interests, and better understand your online activity.

User Testimonials and Feedback.  Users of the NUCLEUS CENTRAL CORE Service can write testimonials and comments through the Site and NUCLEUS CENTRAL CORE Service.  Such content is publicly available, though we reserve the right to not publish any content submitted. When we publish this content, we may identify our users by their first name, last initial and location. You should be aware that any Personal Data you submit there can be read, collected, or used by other users, and could be used to send you unsolicited messages.  We are not responsible for the Personal Data you choose to submit in reviews.

Other Situations. We may also disclose your information:

  • In response to a subpoena or similar investigative demand, court order, or request for cooperation from law enforcement or other government agencies; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
  • In connection with a corporate transaction, such as the sale of our business or offering of securities, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. In any of these cases user information, including Personal Data, could be one of the assets transferred to or acquired or accessed by a third party.
  • We may access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with any law or order as described above, to enforce or apply the Agreement, or to protect the rights, property, or safety of NUCLEUS CENTRAL CORE, our employees, our users, or others.


You can always opt not to disclose certain information to us, even though it may be needed to take advantage of some of the features of the MIRROR Service.

Opt Outs.

  • Emails. If you have provided us with your email address and you would like to stop receiving marketing emails about NUCLEUS CENTRAL CORE from us, click on the unsubscribe link at the bottom of any of our email communications. It may take up to 72 hours to process your unsubscribe request.

Please note that even if you opt out of receiving marketing communications from us, we may contact you for non-marketing reasons related to the NUCLEUS CENTRAL CORE Service or your Subscription, such as for password recovery purposes or service calls that you have requested.

Accounts. If you have purchased a Subscription or otherwise signed up for an account, then you may access your NUCLEUS CENTRAL CORE account at any time once logged on, and you may modify, update and change your account settings through your account on the NUCLEUS CENTRAL CORE Service. When you update information, we may maintain a copy of the unrevised information in our records. You can also delete your account by emailing us at Please note that we will need to verify that you have the authority to delete the account, and activity generated prior to deletion will remain stored by us. Also, some information may remain in our records after your deletion of such information from your account, and public activity on your account prior to deletion may remain publicly accessible.

Do Not Track Policy. Through cookies we place on your browser or device, we may collect information about your online activity after you leave the NUCLEUS CENTRAL CORE Service. Just like any other usage information we collect, this information allows us to improve the NUCLEUS CENTRAL CORE Service, customize your experience, and perform the other activities described in this Policy. Your browser may offer a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. The NUCLEUS CENTRAL CORE Service does not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the NUCLEUS CENTRAL CORE Service and after you leave our properties. Remember that this is just our Do Not Track policy, and we can’t and don’t make any promises about how third parties react when you set this signal on your browser.

Notice to California Residents. California residents are entitled to ask us for a notice that identifies the categories of personal information that we share with third parties for marketing purposes and that provides contact information for such third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the mailing address at the bottom of this Privacy Policy. Telephone requests cannot be accepted. Please note that our response will include only information about our sharing practices for information covered by the law.


We take legally mandated and commercially reasonable security measures (including physical, electronic and procedural measures) to help safeguard Personal Data from unauthorized access and disclosure. For example, only authorized employees are permitted to access Personal Data, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of Personal Data between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to personal information. Your account is also protected by a password for your privacy and security and you must prevent unauthorized access to your account and personal information by selecting and protecting your password appropriately, limiting access to the NUCLEUS CENTRAL CORE Service to only individuals authorized to do so (i.e., members of your household), and by signing off after you have finished accessing your account. Please keep in mind, however, that no method of storage or transmission over the Internet is completely secure, so your use of the MIRROR Service and provision of information to us is at your own risk.


The NUCLEUS CENTRAL CORE Service is intended for a general audience, and we do not knowingly collect personal information from children under the age of 13. If you are under 13, please do not attempt to register for the NUCLEUS CENTRAL CORE Service or send any Personal Data about yourself to us. If we learn that we have collected Personal Data from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us Personal Data, please contact us at the address at the end of this Policy.


This Policy is intended to cover collection of information from residents of the United States. If you are accessing the NUCLEUS CENTRAL CORE Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. The data protection and other laws of the United States might not be as comprehensive as those in your country. 


We may update this Policy to reflect changes in our practices and services. When we make changes to this Policy, we will at a minimum revise the “last updated” date at the top of this Policy when we post the new Policy. If you use the NUCLEUS CENTRAL CORE Service after changes to the Policy have been posted, you are agreeing to all of those changes.

How to Contact Us

If you have any questions about this Policy or our information handling practices, please contact us by email or postal mail at the below address:


Attn: Legal Nucleus Core LLC

Nucleus Core LLC

9720 Wilshire Blvd,

Suite 150

Beverly Hills, CA